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The realm of an entrepreneur is all about change, but in my experience as a mentor to business founders, I hear too much about incremental change, and not enough about revolutionary change. Adding a couple of new features to Facebook, and calling it something new, may seem less risky, but creating Read More

4 compelling reasons to outsource your business's tech needs to an IT expert. Save your business money by outsourcing to IT consulting services. Read More

The “smile and dial” concept is something we can still keep in mind to help us be polite as well as to maintain our professional reputation and goodwill with our customers. Read More

Back from another conference! This time it was Oracle’s big annual user conference OpenWorld in San Francisco. And baked into that conference is NetSuite’s (acquired by Oracle a few years ago) SuiteConnect event. There I caught up with a few small business friends including Melinda Emerson (aka S Read More

The virtual office isn’t just a benefit to small businesses looking to grow quickly — at least faster than they would in a physical office.
But now, we’re seeing signs that this is truly something your employees, current and future, may prefer.
This week, a new report from Owl Labs found that 34% Read More

The 4Ps are THE essential ingredients in your marketing mix that when executed properly take your product from 'Meh' to 'yes please, I'll have another'.

The four Ps are known to be the prime and fundamental factors that are simply comprised of the marketing of a particular product/good or servic Read More

When the economy tanks as it did in the last recession, that’s a strong signal that things have to change, and it’s hard to miss. But most of us in business have to deal most of the time with weak signals, or change that is happening in a far more subtle way. These changes can be cultural, like the Read More

Customer research is different from market research. It’s the heart of your business.

It involves asking your customers questions on an ongoing basis, so you can better understand their actual needs and better predict at what they will do. Read More

They drive massive traffic to your site, get tons of engagement, build your brand, get lots of backlinks and more.

Most of all, they help your blog content land on Google’s first page consistently.

Not by luck, not once in a while, but intentionally and frequently.

Why does that matter? Read More

We want to know what others are watching, buying, wearing, and experiencing — which ultimately influences our decisions to do the same. Our innate tendencies to group together in this way makes social proof marketing tactics very successful. Read More