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Social cognition is the study of how our minds interpret people and the world around us. This article will give you a primer into the core concepts. Read More

Customer retention is one of the key metrics for ensuring the success of any business. Keeping more customers for longer periods, means you are doing something right.
The Small Business Administration (SBA) wants to help entrepreneurs do just that with a Twitter Chat.
Titled, “How to Attract and Read More

Marketing your brand on social media is now the holy grail to catapult your business into success, and allows business owners to cater to a more large and diverse audience.
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Modern technology has created opportunities for business owners to maximize their business sales and activities. This article highlights how you can use tech to boost your startup business... Read More

The best type of marketing totally depends on your product, the audience and how that audience buys. I have two types of writing products I focus on. One gets the best leads by being active in online marketing, networking, being helpful and being visible in the community. I get referrals and subco Read More

For a few, delegating comes easily, maybe too easy. For others who are perfectionists, letting go of even the most trivial task is almost impossible. If you are in this second category, you probably don’t like the references behind your back that you are a “control freak” or a “micro-manager.” Read More

EBooks are a great opportunity for your business when it comes to personalized marketing. It allows you to deliver more information and useful specifications about different industries which grasp customer interest. Read More

We all know what it feels like to be bombarded with advice and tips at a time when we don’t really want to take them on board. This is particularly true when it comes to running and marketing a business, when everyone will seemingly have an opinion on what you should be doing and how you should be Read More

Growing and utilizing your email list is a must for any business that’s committed to building their brand awareness and increasing conversions. It’s not just as simple as sending an e-newsletter every month. A thoughtful, robust email strategy can help your business by leaps and bounds. Read More

Health and safety at workplace should be top priority for small business owners. Failure to pay attention to it can have dire consequences. Read More