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Which metrics are ideal for your business? There’s no one-size-fits-all answer, you need to decide for yourself. And the best place to start is with a simple two-prong test. For every metric, you consider, ask yourself, “Is this metric meaningful? Is this metric actionable?” Let’s look at how to an Read More

Advertising is a popular blog monetization strategy and has been proven time and time again to have the capacity to generate livable income for website owners. However, some people have an ingrained aversion towards placing ads on a blog. They think that ads on a blog can sometimes piss off readers Read More

Pinterest is a user-centric platform that provides industry-specific knowledge from the best sources. It allows for shaping the personality of your brand. Read More

Is engaging part of your social media marketing strategy? By the end of 2018, there were 2.8 billion social media users. They estimate the number of users to reach 3.1 billion by 2021, according to Statista. This means that social media is a crucial and growing marketing tool.

Not all businesses Read More

When building your Ecommerce website, you can't afford to leave anything to chance. It can be overwhelming, but these 5 things will pave the way to success. Read More

One of the most useful concepts in business planning is that of “waterfalls.” The analogy is apt, if perhaps less than perfect. Think of any outcome anticipated in a contract that is based on an “if…then” situation. It can likely be served by structuring waterfalls. Read More

Many entrepreneurs think that adapting to the new technologies, like smart phones and Internet commerce, are the key to attracting new customers. In fact, businesses need to adapt even more completely to the changes in the buying and social behavior of consumers. High-technology product startups, w Read More

We live in a hyper-connected digital world that glorifies multitasking – it’s the only way to get everything done when there are so many things to tick off our seemingly endless to-do-list. Keeping ourselves busy means we are being productive, right? Read More

Top-performing marketers don’t achieve success by chance!

They understand how to tap into the brains of customers for powerful.

The following ‘neuro’ tips and tricks are based on years of comprehensive research.

All you need to do is run, measure and refine these data-backed mind hacks fo Read More

The “valley of death” is a common term in the startup world, referring to the difficulty of covering the negative cash flow in the early stages of a startup, before their new product or service is bringing in revenue from real customers. I often get asked about the real alternatives to bridge this Read More