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Charge per hour or per project?
This question seems to bother a lot of small business owners and freelancers.
Here is a comparison of the two billing models.
The decision is yours. Read More

Do you want to be better organised, get more done each day, have more time for yourself, or just feel more in control of your life? Take a look at these ten common time management mistakes and see if you can improve any bad habits you may have. There is always room to improve! Read More

Among the dozens of social networks, LinkedIn and Facebook are the most potent lead generation platforms. Compared to others, these two networks provide marketers with better tools and targeted markets for lead acquisition. Read More

Despite what people say, competition is good.

A market without competition signifies a stagnant one. As a result, there’s no money to be made there. Also, competitors help you understand the landscape of the industry. Finding out what they’re doing will help you develop your campaigns and strate Read More

You need to have marketing strategies in place for millennials and their generational successors. Here are 5 key differences between Generation Z and Millennials, and a look at how these differences will impact your business.

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The essential facts and statistics to help you understand what being an entrepreneur really looks like, how you can increase your chances of success, and what you can expect once you start living that startup life.

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Should You Be Using Videos on Websites? Find Out Now!

Using videos on websites and blogs is essential, but understanding the Pros & Cons of Having Video on Your Site or Blog can be even more important.


Marketing videos are not a new thing, but they are definitely evolving and exponentiall Read More

Understanding your target market’s consumer behaviour is crucial to the success of your business. Google Analytics is a popular free tool that will help you learn where your traffic is coming from, the pages they are visiting, and how long they are staying.

It is a double-edged sword in that you Read More

According to one study, at least 70% of Instagram users have sought a company out through the platform while 62% follow at least one company profile. Mastering Instagram is thus a highly vital aspect of your social media marketing efforts. Read More

Lead generation is very important in all business, small or large. This Marketing Eggsper round-up includes a collation of posts all about lead generation — using analytics, case studies, internet marketing ecosystem, welcome emails, tele-verification, social media tactics, closing web leads and mo Read More