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Relationships are the key to survival and success for entrepreneurs, and first impressions usually turn into lasting impressions. As an advisor to many early-stage entrepreneurs, I caution them to always be prepared for that chance meeting with a famous investor, a potential partner or an industry Read More

If you’re considering becoming the owner of a franchise business, it’s important to make sure you’re looking into franchises that are the right fit. But finding the right franchise opportunity for you is only part of the picture.

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In the modern day, where customers are willing to rave about your products or services online, User-Generated Content has become a crucial component of the content marketing strategy. User-generated content, or UGC, is content produced by brand customers. The content may consist of reviews, comment Read More

I think you will agree when I say that: finding the best products to sell on Amazon is challenging, especially as a beginner. Many things will determine whether your Amazon store will thrive or flop. One vital factor is the type of products to sell on Amazon. But not to… Read More

Are you an original? I am sure you will say “yes”. No two of us are the same, and these days movies, songs and personal development blog posts drum into our heads the importance of individuality.

Let’s be fair. Not everybody is a creative thinker, not everybody is a born writer, and not everybod Read More

Want to improve your organic search rankings? You're going to need the right tools to help you. Here are the best content writing tools for SEO... Read More

As a logical and data-driven business advisor, I have long focused on facts, technology, and quantifiable pain in guiding entrepreneurs. Yet, these days, I am seeing overwhelming evidence that customer buying decisions, especially with consumers, are often based on emotional and psychological facto Read More

What is cross-selling? What is upselling? Learn how your small business can use these strategies to improve revenue, ROI, and customer experience. Read More

Direct-to-consumer marketing lets brands skip traditional channels. See how this strategy will help your small business sell directly to your customers. Read More

Coming up with an effective strategy for improving customer experiences should be your top priority. Here are a few tips to help you get started. Read More