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If you are into online marketing, it is likely that you are already aware of influencer marketing by now. They play a strong role in establishing the brand image of a company. But at the same time, these influencers are quite expensive and their rates do not fit into the budget of smaller companies Read More

Small businesses need to understand their target audience first before spending their money on marketing efforts. What is target audience and how to find it? Read More

If you’re wondering how to write a catchy lead for your blog post, then stay tuned. I’ll show you how to craft blog post openings that keep your audience reading. But first, let me address the big elephant in the room: if your headline sucks, what I’m about to share with you will never work. So, le Read More

Ready to be inspired? Check out these awesome tips learned from the show Girlboss that's based on the true story of Sophia Amoruso's success. Read More

Customer service mistakes like these have caused the demise of many an ecommerce business. Make sure you're not the next victim. Read More

A franchise business opportunity may not be right for you-for lots of reasons. But don't despair. It's not the end of the world. There are several options, and you can find out what they are in this franchise blog post. Read More

For enhancing the in-store experience of customers, should retailers go for robots or humans? Conflict among different age groups have retailers in a fix. Read More

Nowadays, people are becoming more hostile towards aggressive marketing aka in-your-face sales tactics. In response to this changing mindset of the market, smart marketers use content marketing to approach their target audience in a subtler way – by giving them content that can help them create inf Read More

Are you ready to get inspired?

It’s easy to get caught up in the day-to-day of your business. There are so many projects to complete, so many fires to put out and so many deadlines you can’t afford to miss.
Do you remember when your business was new, when you had that a-ha moment that changed t Read More

A customer’s impression of your business starts as soon as they're exposed to your brand for the first time—which is often online. Here's how to perfect this digital experience. Read More