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Should pricing be your sole benchmark for evaluating SaaS solutions?

The answer to that question is a complicated one.

Even as SaaS vendors re-evaluate and experiment with strategies, fundamental questions about SaaS pricing still remain. For example, the case for SaaS pricing is generally pr Read More

Email campaign applications such as Pinpointe allow you to send out surveys, links to your website where customers can input their information; have tools such as autoresponders, split tests, and a whole lot more to help you maintain a more dynamic campaign that can align with your marketing and Read More

Women entrepreneurs are starting small businesses at approximately twice the national average for all startups. Despite some inaccurate stereotypes, the evidence is that they are in every industry, from small consulting firms to medical high technology. As a result, there have also been many new re Read More

One of the major considerations in running a small business is having the best people beside you to help you realize the business’ dreams.
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For a person to become a leader he/she has to understand who to interact with people. To become a true/great leader you have to understand yourself and be comfortable with your failings. This allows you to be authentic and increases your ability to connect with others around you and provide leaders Read More

Social media marketing is about building relationships. Take one wrong step while negotiating this quagmire of social cues and emotional gut responses and you run the risk of being alone. In many ways, this makes social media marketing a lot like another human activity where connecting is the name Read More

Black Friday (November 23, 2012) is going to be the most popular shopping day of the year in the United States and your company has the opportunity to participate. Whether your business is a retail store, local restaurant, or complex B2B software provider, you can take advantage of the hype of Blac Read More

Anita Campbell is the Founder and CEO of Small Business Trends, a popular U.S.-based site for small business advice. She talks to us about content creation, content monetization, and entrepreneurship. Read More

In this post I want to explain how someone could go about implementing quality content into their company’s website. In next post I will explain how to incorporate SEO as this element goes hand-in-hand with quality content. So, read on to find out how SMBs can, and should, incorporate content. Read More

Holiday shopping is starting early this season and retailers need to be ready. Industry Insights' Joe Keenan explains what retailers can do to prepare. Read More