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When Facebook first came into the picture, it was nothing more than a platform where teenagers came together and interacted. Similarly, Twitter was a minuscule edition of a personal blog. As the world started to realize greater potential of social media, thousands of businesses started exploring ma Read More

Content marketing is a cat that business owners can skin many different ways. Unfortunately, there are some methods or strategies that just don’t work, and will turn off a visitor who may have genuine interest in sampling what your business has to offer. That’s why you should avoid mistakes such as Read More

Today, more than 1/3 of Americans say that they have listened to podcasts at some point in their lives, while 25% say they have listened to a podcast in the last month. This indicates truly explosive growth in the medium — a 75% increase since 2013. Talk about a MASSIVE audience. Read More

Not incorporating social media into your marketing stratagem is a grave mistake. Luckily, brands are aware of the importance of social. And they have been making an active social presence. Read More

Constructive criticism is the art of giving negative feedback. Negative feedback should show people that what they are doing, is not right. Negative feedback should be perceived as informative and should NOT be perceived as a negative thing. Read More

What follows are 55 responses from keynoters, speakers, staff, and (above all) you, my fellow attendees. Think of this as our digital love letter to the most amazing and brave content marketers in the world. In fact, if you’d like a full behind-the-scenes look at how all of this came together — inc Read More

So, you’re a small business owner in search of financing. But how can you be sure that the money you’re borrowing will cover everything you expect and last as long as it’s required? Read More

If you are preparing to sell your business, your buyers will likely be members of the “buy now, pay later” generation. Generation X is the first demographic group to be raised in a culture that put little emphasis on savings. If you have built a business worth a million dollars, it will be hard to Read More

While many small business owners strike out on their own for the financial incentives, most become entrepreneurs because they want to make a certain impact on the world through a product or service they really believe in.

Whichever camp you fall into, it is important to keep your eye focused on Read More

LinkedIn is the largest professional network in the world. It’s a popular website for people to find jobs, and it’s even more popular as a place to rub elbows with their coworkers.

But as you’ll see in this infographic from WebpageFX, LinkedIn is also a place to promote your business.

Whethe Read More