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Social media marketing is a real opportunity to drive business success. Without planning, your business social media marketing can fail or worse, represent your company badly. Are you using social media as part of a strategy or because you feel you should Read More

Have you got it clear in your minds what action you want to customers to take? In marketing jargon I am talking about marketing objectives.Unless you decide on this it is really difficult to choose the right marketing tactics to implement to achieve these objectives. Here are three key actions you want your customers to take. Read More

Whether you are a business-owner without the time, writing skills or resources to sustain a blog, or a writer looking to break into a niche-profession, the marriage between businessperson and blogger can be a match made in heaven Read More

Some of us may find ourselves sitting in front of the computer for many hours during the day (like you are now). So I thought I would share a few simple exercises with you to help stretch your limbs, eyes, ears and other areas of your bod Read More

If you are going to network, don’t dip your toe in the water… Dive in head first!

I am a big proponent of networking and referrals for professionals, from generating referrals from your clients and contacts, to getting involved in formal and organized networking groups.

What I can’t figure out is.. Read More

As a business-to-business (B2B) professional, does the pervasive use of Twitter mystify you? Do you think of it solely as the domain of bored teenagers and Hollywood stars? I understand. I did, too, until I tried it — and now it's a vital component of my marketing strategy and business development. Here are 9 tips to help you understand why and how to use Twitter to your advantage Read More

Glance, one of the software tools in my Sales Stack, introduced a very interesting Sales 2.0 concept in their post on Building a Custom Sales 2.0 Toolkit. They framed it in the analogy of the more traditional software stack.

I think they created a very useful analogy Read More

This leads you into the trap just working n projects and needing new customers to have a healthy business. It can also mean that you get swamped with work for a time and then nothing, so you need to attract more customers. If you change the way you think about your services and how you offer them you could be surprised at the additional solutions you can actually offer your customers.

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There is no substitute for a good needs-analysis and a great diagnosis of your dream client’s problems. But doing so requires that you suspend filtering their experience through your own, that you not ignore their vision, that you understand the constraints and obstacles, and that you ask the hard questions Read More

One of my BizSugar friends, Susan Oakes of Marketing for Business Success, took me to task for my use of Expert in 8 Ways to Become an Expert in Internet Marketing. Our discussion, available here on BizSugar, centered on whether being an expert is necessary in all cases.

Her question really got me thinking Read More