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Partner marketing is really another way of saying, proactively teaming up or partnering with other small businesses to increase sales.Whilst it is not a new concept, it is generally conducted by many small businesses by accident. They use it as short term promotional offer versus it being proactively planned and implemented. Read More

My business partner Bronwen and Nick had their second child a few months ago. Talking to her about the activities of her baby and four year old I realised we can increase our marketing skills learning from children. Read More

“Drive thy business or it will drive thee.” By Benjamin Franklin. How often do you reply to the question, “How is business” with “I am sooo busy”. If you gently probe a little more, busy being busy does not actually mean more customers or more business from customers. It may just mean you are letting your business drive you and you are not in cont Read More

If you have not taken the time to really understand you customers then you are left with assuming you know what they expect. For example if you have ever been asked to quote on a job do you tell the customer when they will receive the quote or do you leave it up in the air by saying...I will get back to you with the quote soon. Here are a few tips Read More

These days a lot of our communication is via other means than face to face or even the telephone. When communicating by email to a customer's question or request, you may think you are communicating clearly but are you really? Have you ever faced the situation where a customer keeps emailing back asking the same question in different ways? There a Read More

Okay, maybe not quite as exciting, but to experience a great holiday or to enjoy success with your business there are a number of similar actions you need to take. When you plan your holiday or develop a marketing plan for your business you are more likely to enjoy a greater holiday experience or in the case of your business increased sales and pr Read More

A competitor has just started a 50% off price promotion. What do you do; panic and do your own 50% off price promotion, ignore it or quickly work out what is best for your business and customers? Read More

How are you faring with your marketing efforts?Are you achieving the results you want, retaining your key customers, attracting your preferred customers, increasing sales? Read More

What can a bride and bridegroom teach you about marketing? A great deal actually. From the recent wedding video there are 5 simple marketing lessons that can help you achieve success in your market. Read More

Do you really know how your customers think, feel and behave towards your small business and your competitors? Successful marketing for any small business starts by knowing who your customers are and what they need and desire. You need to communicate with the people who matter most to your business and do it better than your competitors. Read More