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With so many marketing tactics available it is tempting to do a little bit of this and a little bit of that. However this approach usually does not produce the results you desire for the effort you have put in. If you look at successful brands then you will find that they conduct marketing campaigns that have marketing tactics that all fit tog Read More

Whilst there is no doubt there are many more than nine marketing mistakes to avoid, these are ones that could be holding back your marketing success and are really quite simple to avoid. Read More

Accounting software is an important tool fopr a business when used correctly, however human errors may lead to misleading management information. Heather Smith discusses what these pitfalls are, and how to avoid them. Read More

Finding that perfect business name can make or breakl a business, Heather Smith discusses important tips that you should keep in mind, before making the final decision. Read More

Business needs to look at all areas to save money, and Heather Smith highlights some tried and tested methods of saving on your necessary but expensive accounting fees. Read More

An experienced California litigator shares the secrets of how she gets the other side's witnesses to open up during depositions--and how you can apply this powerful communication technique in all of your personal and professional relationships. Read More

How to handle a backlog of bookkeeping! Easy steps to take back control of your records and your accountant will love you! Read More

Some really useful software that can be utilised by the small business owner to manage and grow their business. Read More

Some interesting, innovative and environmentally friendly ideas to assist the small and micro business owner to save money, and increase their bottom line. Every dollar saved is a dollar in profit. Read More

Here's an outdoor campaign that broke all the rules in all of the right ways. Read More