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Marketing can be especially difficult for small business – budgets are small, capacity is strained, and customers can often have a difficult time perceiving the differences between your product and your competitor’s. Here are 5 commonly held truths about marketing and why you should ignore them all Read More

Regardless of how big or small your business is it is essential that everyone is communicating. You may have a team of two or several hundred employees, either way without communication and collaboration your business will not be operating at its best – which is bad news for everyone. While it is Read More

In Episode 25 of the Content Marketing Podcast, we talk about those numbers that haunt the content marketer -- number of e-newsletter subscribers, follower count, e-book download tally, etc. -- and how to keep them in perspective. Read More

What if there was a way that you could have dozens or even hundreds of people who are so anxious to read your latest post, they're willing to be notified as soon as you share it? There is. Read More

The slow pace of the summer months can help business owners catch up and take stock of the state of their businesses. Read More

A comprehensive guide on how to use Google plus with absolutely everything you need to know about Google Plus. Read More

Today our Small Business Hero is Tom Gallagher of Kompact Designs, who has come up with an ingenious chair that can be folded up and put in your pocket. But he’s not just an entrepreneur – he’s also an engineering student, finding time to develop and market his business idea in between his studies. Read More

I often get responses to emails and articles I write, but I want to share an email that I got recently that’s another example of what I talked about in my article at the American Express Open Forum, “6 Acts of Extreme Customer Service.” After I sent out that email, Ben Bradley, who’s the Managing D Read More

Too much information. Too many social sites. Too many new marketing tools. Help!

It’s one of the main challenges we hear from time-strapped business owners, “I can’t keep up!”

What should I read? How do I learn? How do I find time to implement all of the tips, advice, and tools that I read a Read More

Creating goals for your business is one of the most important things you can do to reach success. If you try to keep them in your head, you’re bound to forget them and that’s not what you need or want with your business. The best thing to do is write them down, but if you don’t do it the right way Read More