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There are numerous people out there who will tell you that you can master social media marketing in 30 minutes a day, or even in one hour a day. The reality is that to really succeed at social media, you need time. Read More

Google claims your Gmail isn’t private. Facebook tests “likes” in your News Feed. Discover 100 SEO tools and a handy SEO glossary in #FridayFinds. Read More

As a leadership coach I work with clients to improve their individual and company performance. The initial reason for the client to work with me may not be just about management performance. In fact, it usually is not even on the radar as a stated – or an unstated need.

But it’s a need nonethe Read More

For your business to achieve its success, you need to fully understand your customers and cater to their needs. Here are some ways to do that. Read More

These are the cold hard facts about your proposed target market. Where do they live, how old are they, what education level have they achieved, and where do they fall in terms of income. It’s very important to try and capture as much information as possible Read More

A brand is a concept; not a thing that you can hold in your hand. It’s not a symbol, it’s a feeling. And believe it or not you can even have multiple brands. Although most people have a hard enough time just focusing on one.

Sometimes these changes are between groups and happen multiple times a Read More

Many companies conduct annual employee surveys to understand what their people are really feeling. Sadly, many leaders fail to apply the lessons learned from these exercises, which is actually worse than not conducting the survey in the first place.

But for organization leaders who do try and im Read More

Is there anything bigger than Facebook? For a long time, the answer has been no. But we might now be seeing a steady decline in Facebooks numbers. ... Read More

By Matt Boyd:

The biggest responsibility of an early stage entrepreneur is answering this question: Do people want or need the product you’re offering?

It’s a bit of a catch 22.

No product, no testing. No testing, no feedback.

No feedback…well, you see where I’m going with this.

Fort Read More

By Lynne Strang:

If you're into music, you may know that Dexter Holland is the lead singer for The Offspring, a punk-rock band. What's less known is the fact that he's also a successful entrepreneur and a scientist. Holland started a hot sauce company, Gringo Bandito, when he was in his early 40 Read More