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When you have an engaged group of customers and prospects who want to hear from you, getting the word out about your business, your services and your offers is much easier. However, people change email addresses faster than hairstyles these days (industry averages say that you will lose one-third o Read More

Creating content is NOT enough. To attract the perfect customer with must understand who they are and more importantly, who they are not. Then craft messaging that speaks specifically to that person or business in the way they wish to be spoken to. Read More

Mayor Rahm Emanuel launches an effort to make things better for small businesses at city hall. The idea is to help entrepreneurs get through all the red tape city government has put in their way. Too bad governments are so intent on putting up barriers that hamper small business owners. Then they w Read More

It can't be a secret to anyone that financing for small businesses has become a challenge. With tough economic times and strict lending and funding guidelines, businesses have it tough. But securing the loan your small business needs is still possible, says Jamie Sutherland, U.S. President of Zero, Read More

By Adam Groff

There’s a fine line between marketing and spamming, so it’s imperative that your company’s email marketing campaign is as effective as possible. It takes more than just hitting the send button to not only engage your subscribers, but to also keep them informed on the most up-to-dat Read More

Inventory analysis refers to a set of metrics used to optimize inventory levels - minimizing stock outs without overstocking. Inventory analysis is broken down into a set of three standard equations (turnover, customer service level, & stock outs) you can easily compute. Read More

Do you feel tranquilly calm when surrounded by green fields and blue skies? Or perhaps slightly alarmed when staring at a red stop sign?

Color has been known to have a powerful psychological impact on people's behavior and decisions, and this knowledge has been harnessed all too well by designer Read More

There is no place to hide in the low- to no-growth economy of the last few years. Salespeople and sales organizations can neither ride an expansion wave nor hide behind recessionary data. Read More

“The availability and ubiquity of bad advice has exploded over the past few years,” writes Dave Lerner in How To Avoid Bad Startup Advice. Amen to that. He explains it very well:  This is due to many factors, the primary Read More

Invitation to the Los Angeles Mastermind - When you are surrounded by entrepreneurs who are purpose filled, who inspire each other, who can learn from each other and push each other along it fuels you to take action when otherwise you'd be too scared to tackle the heavy lifting of building a succes Read More