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There are TOO many marketing tools available to small businesses today. After much gnashing of teeth and renting of clothing I've come up with my list of the 7 most important marketing tools. Guess which tool I left out! Read More

Google Search God Matt Cutts just described a common web page trick like this: 'If you're just doing it for users I THINK you'll be in good shape'. Uh-Oh. Read More

Marcus Johnson manages to turn bad situation into a successful small business with the help of a local small business development center. Read More

The goal of an SEO campaign is to improve a search engine presence as well as the number of relevant visitors to the website over the long term. Due to the complexities of the search engine algorithms and the number of websites that are competing for target audience member attention ... Read More

While we may not know for certain how much weight a tweeted link carries with it in the search algorithm, there is more than enough evidence to suggest that social signals due influence your organic search presence in one way or another. Read More

If your startup is great enough to get a term sheet from angel investors or a venture capitalist, the next step for the investor is to complete the dreaded due diligence process. This is the last step of the process, where surprises in the evaluation of the management team, documentation, and perso Read More

Just because the business world has entered the digital age does not mean you can forgo all the offline office protocols and marketing collateral. A business card is a tangible reminder of you and your company. It sparks memories of a real-world encounter. It speaks for you when you aren't there. I Read More

When starting a business, there is no reason to look small -- even if you are. Here are five key things your startup must have to stand out in the market as a serious player. Read More

Startups can be stressful environments for founders and employees alike. We asked 11 entrepreneurs how they check in with their staff to make sure the work environment is a happy one. Read More

Many small businesses that get leads through Internet marketing efforts could improve their conversion rates by optimizing their landing pages. Learn how "split testing" can help you to achieve this. Read More