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Subaru found a “blue ocean” by appealing to dog lovers. Here’s what we can learn from them in serving our own audiences through targeted content marketing. Read More

As a startup founder, you're probably looking for ways to cut costs wherever possible. Fortunately, sweat equity can help make up for a trim marketing budget. Read More

Technology is changing all the time, and each new advance promises to revolutionize business and marketing. But what will, and how can you take advantage of it? Read More

Time and time again, experts in entrepreneurship and business (often with little to no operating experience of their own) offer formulaic advice on what startups must do to succeed. Here are 3 common myths about starting a business - and why they're wrong. Read More

Have you ever wondered if there’s one most important technique or approach most small business owners use for success? There’s not! But there are some essential ingredients that go into building almost every successful small business.
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As a business owner, making use of a good time tracking app can help you master your time and maximize your productivity and efficiency. Unfortunately, the best time tracking applications tend to be costly to purchase. But, nonetheless, there are still some great free time tracking and testing tool Read More

You might find it hard to believe, but content doesn’t have to be game-changing to perform well and achieve its objectives. In my experience, a lot of marketers are fixated on creating that “perfect” piece of content. Read More

As a small business selling online, you should be using Twitter to increase brand awareness and sales. Here are 7 Twitter features that you should be using Read More

Do you have your own newsletter? How many newsletters do you read on a regular basis? Maybe I am a "cool kid" according to Veselina Gerova's definition! I have figured out the why of starting a newsletter... The challenge now is to stick with it. Here an excerpt from issue number 2 of Lyceum Bullet Read More

I interviewed Alison Donaghey on January 27. I had put the volume a bit high, so the recording got a doubling effect. Kris of Ringr fixed the sound, by using a dynamics processor filter to gate the audio.

Show notes:

01 Twitter profile
02 PodcastGuests.com
03 X.ai
05 Think Opposite: Using Read More