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In addition to the threat of public negative feedback, the use of social media unleash a host of privacy and compliance concerns within regulated industries. Read More

In usability testing, testing more users doesn't mean you'll get more more insights. Learn why, plus get tips on how to get the most out of your study. Read More

Most startup founders know exactly what they want to design and sell, and they are personally convinced that everyone will buy one. Yet they often fail to realize that their view is likely biased, and will be instantly discounted by potential investors. Business plans with no “industry expert” data Read More

Time management and personal effectiveness

I recently received the following note from a business leader
“We need to look at doing some time management training because many of our people are employed based on their technical knowledge and skills:

They are technical experts and on the techn Read More

There’s a time and a place to outsource and a time and a place to put your head down and start busting some ass. Here's how to tell Read More

Way back in the day if people were looking for a business they took out their trusted Yellow Pages phone directory. As times have changed, very few people use the phone book. Instead, they look online to find products or services that they need. Before Google completely dominated the Internet peopl Read More

Find out how to get more Pinterest followers with these 7 tips. When you have more followers, you expand your network and your potential for more website traffic, leads and sales. Read More

How to Get Retweeted As Often As Possible on Twitter When you tweet about your business or your website content on Twitter, how often does it get retweeted by one of your followers? Twitter is a... Read More

How do you pick your perfect customer and know you’ve got it right?

How to define your perfect customer profile, make your products and services relevant and be successful with your small business marketing. Read More

By Caron Beesley. Social media is one of the fastest growing channels for businesses to connect with existing and potential customers. However, taking that first step or next step can be a challenge. How do you find the time for it? How do you build a following and engage with your audience? What Read More