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To get into the proper mindset, re-read the title of this post in the most weepy, whiney tone you can imagine. Got that annoying eeeesssssshhhhhh feeling? Good. Because that’s the feeling I invariably get from sales managers and reps when discussing E-Rep for the first time Read More

This blog post responds to the claim in today's Wall St. Journal about the mindset of Team USA heading in to the World Cup Soccer tournament.

The article discusses how the mental approach to winning at the international level is more important than skill and talent and it all begins with the Vision and Strategy, one of the key tenets of creating a Champion Organization in athletics and business Read More

Whether you are at an established company or at a startup the pressure on you as a marketer to deliver is immense. To make matters more challenging it is likely that your marketing budget has been cut. Every dollar you spend is questioned for ROI and in most meetings you are asked about developments in social networking, customer service and online reputation management because it is in the press and tantalizingly promises high return at low cost Read More

Does this sound familiar? You’ve opened your online business, stocked it with stellar products, and have unleashed great marketing campaigns to drive traffic. Only problem is your abandoned cart rate is too high while conversion rates are abysmal. I can see you pulling your hair out and screaming, “Why is this happening?”

The answer could be that your ecommerce site isn’t fully optimized to boost conversions. Despite all of your efforts, if you haven’t proactively built your site to address potential customer concerns, your online business could be missing out on easy sales. Read More

SlideShare is a great website that allows users to share relevant information. Here is as video that shows you how to use SlideShare to find information that you can use everyday Read More

There’s been much debate over the role and impact of social media on lead generation. However, after all the pontification it looks like marketers themselves are taking the plunge.

According to a recent Unisfair study of Technology Marketers the top emerging channel is social media for lead generation, with 74% of respondents tagging it as a priority Read More

Throughout the entire life cycle of your business one thing is constant – your business name. And this means getting it right, the first time.

Why? Consider this – assuming you optimize your Web site, post your business on local online listings, develop a social media strategy, and deliver a great service, your business name and all that it represents will go viral (and hopefully in a good way).

It’s also important that you take steps to protect your name against trademark infringement and register it with the right regulatory bodies for the purposes of taxation, incorporation, licenses, and permits.

Here are four tips to help you choose and manage your business name throughout the lifecycle of your business Read More

In yesterday's blog, we covered the ways weak international business writing can destroy your brand. Now, here's a look at what can make your international communication weak along with ideas for how to strengthen it. (I get up on my soapbox for one thing in particular. Read More

Closing The Deal: But what good is generating a bunch of leads if you can’t close the deal? Here is a selling lesson from Patti Harty from Stark & Associates Read More

Monday's post about Curing The Social Media Blues generated some wonderful comments. Unfortunately it also received a comment that was purely spam. There was no attempt from the commenter to even pretend he was participating in the discussion. The comment looked like this Read More