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Everybody talks about how important listening is in sales, but the real measure is how well one understands. Most sales people practice selective listening, which does not always lead to really "hearing" and understanding the buyer and they buyer's objectives. Read More

A business reputation can take years to build. It demands nurturing, cultivation and care. One businessman showed me how all of that work can go straight down the toilet in minutes flat. It's a story of the sweet sounds of the late, great Marvin Gaye, engine trouble, a tow truck and the "nightmare" car scenario. Read More

Facebook Fans Vs Facebook Likes Vs Facebook Monkeys it doesn't matter if you know how to adapt. This is true of all business owners. Read More

Marketing is all about connecting. The more we can connect with others, the more we can help them meet their needs and achieve their goals. The more we do that, the better marketers we become. Read More

BizSugar is a proud sponsor of the SmallBiz Social Media Summit to be held in Hutchinson, Kansas June 4-6. Learn more about using social media to promote your small business and bring you more of the customers you want. Please read this post on the event with links to further information and a special opportunity for the BizSugar community. Read More

We recently ran a test that improved our email enquiry conversion rate by 25%, but we decided not to make the change permanent because it came at too great a cost. Find out why here. Read More

An interesting report, conducted by the Network Box, has revealed some interesting stats about our beloved Internet. It was concluded that more business traffic goes to Facebook than to any other Internet site. Analysis of 13 billion URLs used by businesses in the first quarter of 2010 show that 6.8% of all business Internet traffic goes to Facebook; an increase of 1% since the last quarter of 20 Read More

Is the biggest challenge for business staffing, or cash flow, or finding customers? Or is the biggest challenge for business not actually understanding what business they are in, in the first place? Read More

A lot is written about building customer profiles of those who you want as customers. This of course is an essential part of small business marketing. But what about the other side – those customers that you do not want as customers. Two blog posts recently have been written about this dilemma and give great insights into this problem as they shared their experiences.
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Our recent business blogging "think-tank" was held, of all places, at a local bowling alley! Amidst the backdrop of rolling balls and flying pins, Guinness was on tap and the biz-blogging ideas were arising fast and furiously. All of the tips, advice and principles we discussed on the art of business blogging right here... Read More