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Push marketing and pull marketing are both techniques that small businesses can use to good advantage. This article describes both methods, and uses examples of both push and pull marketing. Read More

The FREE White Paper List is a summary of the free white papers that have been posted during the past week on Twitter. Each white paper is completely FREE and does not require either email registration or any other personal information. This is a great way to review white paper examples and learn new techniques.

This week's featured white paper example demonstrates a great way to make use of t Read More

Wow, my recent post questioning Twitter's marketing value stirred up some controversy!

This short VIDEO spells out my concerns about Twitter's declining usefulness.

A lot of people agreed with me, a lot of others did not, and some people were personally OFFENDED. Even the New York Times picked up the controversy!

If you missed my "Twitter Jumped the Shark" post or would like more det Read More

Finding cost-effective keywords can help you attract new cusotmers using PPC advertising. The beauty of PPC traffic generation strategies is that you can test them until you find winning keyword/advertising combinations that make money.

Here's a helpful basic financial analysis process that can help anyone get started generating profitable PPC traffic...

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A consumer's view of the mobile marketing programs from 3 major retailers.

It is great that companies are starting to reach out to customers through mobile, but marketers need to keep in mind that a mobile device is something that a person has with them at all times. To connect with someone on that personal level you need to provide highly personalized and relevant offers – always. Read More

Ever used a copywriter who got the brief wrong or couldn't quite give you what you wanted? Well, never again. Bian Salins unveils the secret to getting the best out of your freelance copywriter. Read More

Good customer service and what to do when you receive good customer service. How to change the world one compliment at a time. Read More

Many of you will be aware that Facebook has started to push it's advertising platform in recent months, and certainly as a user of Facebook I have noticed more Read More

A few months ago, in the post Using Country Specific Domains For SEO we introduced you to the idea of redirecting half of our Irish and UK pages from Read More

As I mentioned in a recent post I have kept my social network very small. Everyone in it was someone I knew personally, and therefore everything I sent and received felt more personal. A couple of things this week have made me rethink this strategy... Read More