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Here’s another excerpt from the book I’m working in with Jay Conrad Levinson.
Truth:

Marketing is the truth made fascinating. Guerrilla social media marketing is about using all of the tools available to tell your fascinating brand story in a way that drives trust, consent and profits. With that said, guerrillas tell the truth and they tell the whole truth. With social media networks and plat Read More

Having a website and communicating to your customers is how you get real feedback about your business. Writing blog posts, new FAQ's, announcements, Tweets... all these tools help your customers find out more about you and your business. It's not enough to build a website and call it good. You have to work at it. Read More

Bloggertone is teaming up with BizSugar to bring you the Sugartone Sweet Business Blogging Contest. This contest helps give your articles extra online visibility and rewards your social networking. The Sugartone Sweet Business Blogging Contest is an opportunity for you to win prizes to help you promote your business. Read More

You may want to use this letter if you’ve never done any official communication since the launch of you new website and might also want to repeat this process whenever you update your site with key content. These are just great opportunities to make meaningful contact with your clients. Read More

The notion of sitemap is not a new one neither for search engine optimisation consultants nor beginners in SEO. However, it looks like not all online businesses understand the importance of having a sitemap as part of search engine marketing strategy. Read More

SETH GODIN was the BIG DRAW at The Art of Marketing Conference in Toronto on March 2nd. The value in WHAT he had to say on Leadership & Creativity was not in the 'WHAT' of WHAT he said but in the 'WHAT' about WHAT he talked about. Read more to find out WHAT that was. Read More

Want greater ROI from your PPC campaigns? Adding a "conversion tracking feature" can help you optimize your account for greater profitability. Read More

Have you claimed your local business listing on the top three search engines? It's free, easy, and vital for your business. Read More

Anchoring has a large effect on how we perceive value. SEOmoz and 37Signals use it to their benefit. Could you? Read More

In a recent study carried out by Email Stat Center; an authority on email marketing metrics, they found out that the promise of social media marketing riches proves to be too much of a temptation for email marketers to avoid. Hence, the reason they want to be part of the action.
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