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It isn’t often I write a post about someone else’s blog post but I feel compelled to do so since I feel a great marketing lesson needs to be revealed. And it's a brilliant one. Read More

Google Analytics is a great free tool for businesses. Reports like Top Traffic Sources help business owners identify what online tools are working best for them. Read More

Employee Benefit News provides a link to a report profiling the top 10 companies in 2009 from the perspective of employee benefits packages. They include some surprising features including a focus on wellness over treatment for illness as a way of bringing medical costs down and show appreciation for employees. Of course, many small business may not have the resources to create such ambitious pro Read More

When cutting costs, think twice before cutting employee benefits in your small business. In this article from the SCORE Website, nationally known small business expert Rieva Lesonsky insists costs should be cut just about everywhere else before considering eliminating benefits your employees look forward to. You will loose more in productivity and morale among employees then you will save on your Read More

I mentioned in my last post that I would discuss the “how to” of implementing operational efficiencies within your social marketing efforts so let’s get to it. Friends and clients are always asking me, “is this social media thing really worth the time and effort?” My answer is, “it doesn’t have to take a lot of your time as long as you 1) Carve out a set allotment of time each day to develop c Read More

All businesses are now a days struggling to get their websites on the first page of search engines. Therefore, they are trying to learn how to make best use of search engine optimisation techniques. As a search engine optimisation consultant, SysComm has put together 10 best techniques to include in your search engine marketing strategy to improve your site’s optimisation. Read More

Organic search results will be free, and you do not have to pay anything to run a campaign such as this. But is this a good or a bad thing? Would it not be better to pay and perhaps to see better results? Read More

I’m sure most of us know how powerful social media is as marketing tools to promote our businesses and connect with our audiences. However, knowing is only a part of the equation, what about results; successful ones? Two Rice University researchers found that Facebook fans of a social store chain 36% more visits as compared to their other customers. Read More

The internet is full of so called search engine marketing consultants that offer quality search engine optimization services can be a challenge. Read More

I can’t think of too many people I would less like to be around than the “idea guy” or the “I thought of that guy.” And two of my favorite blogs have called them out.

I have nothing to add. I’ll just point you to them... Read More