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In a public speaking role, your goal is to deliver a specific message and make it stick with the audience. But in an effort to save on travel costs, more businesses are shunning in-person events for webinars — live presentations delivered over the Internet. So how do you catch and keep listeners’ attention? Read More

Web 2.0 online marketing and social media/networking are all the rage! As this topic is very hot, this article provides an overview and is the first in a series of articles on the subject. Don’t be left behind! Don’t miss this or future posts. Read More

When devising a business development strategy, one of the most valuable things you can do as a business owner is make your employees feel like they have a stake in the company. Creating a sense of ownership among employees helps ensure an organization runs more efficiently and less expensively, which drives results. Read More

The Friday FREE White Paper List is a summary of the free white papers that have been posted during the past week on Twitter. Each white paper is completely FREE and does not require either email registration or any other personal information. This is a great way to review white paper examples and learn new techniques.

Check out the new white paper example from Microsoft! Read More

Everyone has a different system for consuming their daily dose of news and information so you need to make sure you’re presenting your message in the most effective manner for each area of your ecosystem. Read More

This means setting up a web based business is cheap – cheaper in fact than it has ever been to set up a business. We all moan and complain about how difficult it is to get start up capital, but think how difficult it would be if you needed tens of millions to build a factory before you even made a single sale! Read More

Some people say advertisement is a big waste of money with the advent of social media but I do not agree with that statement. It is an important part of marketing and there’s no escape from that fact. There are some that are created so professionally becomes an art on itself. Unfortunately, this usually isn’t the case these days.
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This is attribute #6 of the Top Ten Attributes of a Guerrilla Social Media Marketer. (unedited excerpt from my upcoming November 2010 book published by Entrepreneur Press and co-authored with Jay Levinson):

#6) Free and Variable

It is important to use free digital give away’s that have real value and customer benefits. Then of course we need a variety of paid options to upgrade to. One size Read More

There's a huge difference between ringing up customers vs, caring for clients in your local business. Read More

Working moms are an often overlooked population when it comes to targeting your online marketing. Here is a post on what you can do for working moms with your online program.
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