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If the consumer is in complete control it is vitally important marketers do not waste their time. If consumers demand information, and do not feel beholden to geographic restrictions, then mobile marketing must be a part of any marketing mix. That means coupons and offers, in-stock alerts, loyalty programs, etc. must all be offered to integrate the digital world into the brick-and-mortar experien Read More

By way of introduction this SEO FAQ: 30+ SEO questions you always wanted an answer to was started by Berlin-based SEO specialist, Tad Chef. He has challenged at least 10 other SEO specialists to create FAQs that will outrank “fake” SEO FAQs for the search term SEO FAQ.

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I just finished up the latest book in the Jason Bourne series, Bourne Deception. I love the action and intrigue of a good spy thriller. It pulls me back to my early days in the intelligence community…

Okay, maybe not quite the same–I never had to kill quite so many people to accomplish my objectives. However, it did get my creative thoughts going ... Read More

Social media is still being looked at as a waste of time by many businesses. Unwilling to take the time to understand how to approach it or to realise it's benefits, it is dismissed as a fad. To their misfortune. Read More

Like it or not, marketing executives are expected to deliver great presentations. And while some marketing executives are competent public speakers, practicing the following advanced tips can take a communicator from “good to great”. Public speaking, like any other craft takes discipline, commitment and plenty of practice. Read More

Monitoring your brand online and in social media has become a no brainer. However, if you are neglecting your niche keywords and competitor brands you are letting opportunity fall out of your sales funnel.

Here are a few examples of a great Michigan brand, Steelcase monitoring social media for sales. Read More

My son is a high-school senior, which means that the volume of college recruiting direct mail has been careening into our home mailbox faster than the Long Island RR rolling into Penn Station at rush hour. As my friend Helen Klein Ross has pointed out, direct mail marketing may be in decline in most places… but it's alive and well and thriving in college marketing. Read More

I talk about small business Internet marketing more than anything else since a lot of people that I know are small business people. That’s why I blog about their experiences and their issues because these people are often viewed as the backbone of any true economic recovery that might take place. Read More

Soon after the announcement of President Obama's proposal to provide substantial tax credits to small businesses that increase hiring, the news is mixed: Some say that small businesses are just beginning to add jobs, while others say that Obama's plan isn't likely to persuade small businesses to increase hiring for a long time. Read More

When things are going great and a small business owner sees the chance to learn something from a small business owner friend, there is no hesitation to reach out and ask for insight into how something works, or how to do something better.

So I know small business owners have the ability to ask for help. Read More