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Your site is your handshake. It’s the first impression many of your clients will have of your company. If your site looks sloppy, amateurish, or unprofessional, people assume your business is sloppy, amateurish, and unprofessional. For most entrepreneurs, this is not big news. We know the importance of our web presence. What many may not know is how to have a great site without spending a fortune Read More

Countless studies show that satisfied customers will defect in a heartbeat if they think they can get a better deal somewhere else. In today’s marketplace, you have to create completely satisfied customers whose loyalty can’t be swayed by the competition. Joe Calloway, a partner at Engage Consulting Group, offers these tips for better customer service... Read More

Templates: It's a word that is often misunderstood. It can mean pre-fabricated design, or it can also mean framework or structure. Read More

Is there anyone better than entrepreneurs at taking lemons and transforming them into lemonade? I think it's one our best qualities. Read More

Are you looking to push big sales growth this year like so many others? Well, to avoid the disappointment of missed expectations, you best make sure your offering’s fundamentals have and will keep pace with your marketplace’s evolving reality because relying on old assumptions and guesswork won’t deliver the revenue result sought. Here’s why and what to do. Read More

Small businesses depend on regular customers who return to the business again and again for services. And in order to grow, entrepreneurs are always on the lookout for new customers in need of the services the business offers.

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Status Updates Scheduler is a great solution for productivity and visibility online. Here are 6 of the schedulers you may or may not know of, but can incredibly enhance your online presence if used wisely. Read More

MIssed this when it came out a week or so ago, but it’s worth posting about after the fact a bit. The Small Business Success Index reports that social media adoption among small businesses has doubled from 12% to 24% in the past year.


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Our Small Business Economic Trends monthly report, which has tracked small business conditions for more than 35 years, shows that small business owners in the (once) Golden State and nationwide are struggling to keep their doors open. Optimism among small business owners declined in the latest report as small business owners experienced weak sales and negative earnings. Read More

Unfortunately, many small business owners give little attention to one of the most critical elements of marketing their business, their products or themselves. This article is a primer on branding that every small business owner should know well and think about each working day! Read More