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Though it’s the goal of every company to create a recognizable brand identity, it’s especially important for growing businesses because they must compete against competitors large and small, says brand management expert Sara LaForest, cofounder of Kubica LaForest Consulting. But a brand is much more than a name — it’s “a look and feel about the company and what it stands for,” LaForest points out Read More

It is tempting to ask them for their opinion on your business idea, marketing campaign, website, branding etc. It is quick and you think you will be able to take the best action based on the results. Unfortunately this is not always the case and whilst they may mean well, their opinion may throw you off the marketing success path. Read More

Whether you’re developing software, working in marketing or even a full-time writer, the odds that you’ll be asked to contribute to a blog at some point just keep going up, because blogs have become a key method of communication for many organizations. However, contributing to a blog is not easy, especially if writing isn’t one of your strengths.

Fortunately, it is a skill that can be learned. Read More

When I first opened my computer store, I envisioned myself behind a desk or workbench, building, selling and repairing PCs, but not necessarily in that order. To be honest, I mostly thought about building and repairing them. I really didn't think much about the selling part at all. In fact, the who Read More

By utilising mobile technology, listening to the customers needs and expanding into applications small businesses can revamp their websites this year, writes Matt Gibson, a BIMA award winning Web producer and director of production at London based digital agency Cyber-Duck. Read More

It’s getting to be quite a social jungle out there, even before the announcement of Google Buzz, and that’s a good thing – particularly if you’re an individual or business ever on the lookout to attract new customers and stay connected with existing ones. Read More

This title isn’t some cynical reference to Big Brother. It’s about the first, basic layer of scrutiny that potential customers give YOU: small businesses, consultants, freelancers and entrepreneurs, and you may not even know it. Read More

Have you ever come across people that you’ve tried calling and emailing but failed to receive any response from them? However, when you text them, they reply. Read More

Great story about www.NewAppIdea.com; a community where people with great app ideas but no programming skills meet expert iPhone app developers. Read More

PR or Public relations is about shaping and projecting an image as a key element in the drive for success. Top executives now consider a good image as a basic resource in the same way that they view finance or people. As the interaction between the government, industry, the environment, and the public becomes extremely complex, Public Relations has become an inevitable component of corporate aff Read More