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Why splurging on a professionally designed website is well worth the cost for entrepreneurs. 5 Advantages include increased PR opportunities and sticking out. Read More

A look at how different perspectives impact business basics in cross-cultural sales. And identifying different perspectives is one of the first skills international sales people develop. Read More

Amidst the sun, sand and waves of beaches we would visit in my childhood, it would appear: a single-engine Cessna towing an advertisement banner. In the blink of an eye, the impactful message reached tens-of-thousands of eyes! The great principles and lessons of this seaside, summertime icon are available to all with no need for a Cessna, jet-fuel or banner! Read More

How to set up and use Google Reader to get all the new content on sites that you read. Reduce time searching and increase time reading. Read More

The big idea is to find Influencers and entice them to persuade their followers to do business with you. Good idea but uncertain and expensive. There is a better way to use social influence that's easier and more effective. Obi-Wan was right. Make your enthusiasts into a Force to gain new customers. Read More

Most of not so advanced entrepreneurs think that they could be project managers and entrepreneurs in the same time... Read More

Lots of business owners and CEOs alike got caught on the hop by this recession. Failure to anticipate the downturn led to businesses revenue and profits suffering. This of course meant that staff, customers and shareholders suffered too. Needless to say, there is every likelihood that those same business owners and CEOs will again be caught on the hop by the upturn when it comes. Read More

To be honest, it’s not easy to make money on Twitter; given that it’s an information water-cooler of the world rather than a platform where content is produced. But that didn’t stop Dell from making $3 million off Twitter. So Twitter just isn’t about buzz. Read More

Direct mail can be a very cost-effective way for small businesses to reach new customers and to build stronger relationships with existing clients. It can be used to drum up new business and strengthen existing relationships. SmallBusiness.co.uk and Royal Mail have this list of points to consider when thinking about direct mail. Read More

One of the most effective copy cosmetic techniques to grab your readers attention, online or offline, is by using simulated handwritten notes and doodles. In this day and age of computer-generated everything, the power of handwriting stands out. Read More