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Larger businesses should consider integrating established promotional activities such as email marketing with TV advertising, it has been claimed. The Direct Marketing Association (DMA) encourages firms to combine online advertising strategies such as email marketing, with direct mail and television advertising. Read More

Today I have two very big announcements. First, SEOmoz is exiting the consulting business to focus exclusively on our software model. And, second, we have an expanded partnership with Distilled, who'll be taking over many of our consulting clients and opening offices here in Seattle. I'm going to talk briefly about both of these below, then add detail wi... Read More

Businesses need owners' manuals to guide you through crises and offer an easy way to delegate tasks. Read More

When planning marketing investments it is important to understand onsite targeting is much easier to deploy and not subject to the heavy regulation that network-based targeting is. There is no need for the button, no best industry-wide mandatory principles to adopt and follow. Read More

If you use an RSS reader to subscribe to and read blogs (and you should) then you know what a great tool it can be to keep you up to date, well-read and inspired.

I’ve used the free Google Reader tool for a long time and love it’s simplicity. However, a reader of this blog (Rob Kirby) pointed out a very cool tool called Feedly that takes my subscriptions and creates a much better looking ma Read More

A post on the sitelinks feature in AdWords that is now available for some advertisers.Google has extended their reach for relevancy and choice even further by Offering Ad Sitelinks to select advertisers (Ad Sitelinks will only appear for advertisers whose ads meet a certain high quality threshold).
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Have you ever thought about doing mobile marketing for your small business, or are you an entrepreneur already doing some form of mobile marketing? Be sure to check out the #smbiz Twitter chat for small business on Tuesday, Feb. 2 from 8-9 pm ET, where we’ll discuss mobile marketing for small business and entrepreneurs. Read More

HGTV does an awesome job of using traditional advertising, like TV commercials, to promote their social media presence. Incorporate their approach into your marketing. Read More

With all of the talk about Haiti some small businesses may wonder what they could be doing to help out with that relief effort and all of the other causes that are dear to our hearts. Customers are already giving... Read More

The three steps outlined in this article are core to get more Facebook fans. Creative marketing helps too, but these basic elements have proved essential. Read More