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Why it is important to give back your small business services or products to the community on a local or even global level. Read More

Sometimes I think the concept of professionalism is being lost in social media. There is a certain etiquette that is expected. One aspect of this is that we should be likeable and approachable. However, I’m seeing complainers, depressing posts, raging antics, and downright sad behavior. Read More

It used to be a business had to worry only about two types of media, but now there is paid, earned, owned, and shared media. Marketing and PR expert Gini Dietrich takes a look at what these four types mean, how they differ, and which you should be using to grow your business. Read More

In business there's so much for you to do, when can you find the time do do it all. Thankfully there are some great free tools available online that can give you a helping hand. Check out these 6 free business tool and see how they can help you small business. Read More

Professional signage can help small business owners improve brand image and generate higher sales. This article explains different types of signs best practices. Read More

Most people imagine workers sitting at their desks, imagining lounging on an exotic beach somewhere. We don’t really imagine the opposite–vacationers dreaming of being in the office. As small businesses put in longer hours, the need to occasionally get away is greater than ever. But a new study sho Read More

When it comes to online search, about 85 percent of clicks go to organic links on the search engine results. It’s more important than ever for your small business to appear on the first page of the search engine results page, whether consumers are searching for product or service keywords or for yo Read More

Have you found your Facebook Page posts are not getting seen by many fans anymore? Check out this piece and see why you may want to do some text posts for your Facebook pages to get more reach! Read More

It is just over three weeks until the official start of Summer 2013. The changing of a season is a great excuse to make changes in your business that you... Read More

As the invisible gorilla test famously proved, we are sometimes blind to what’s happening around us, and oblivious to signs that sway us. To become more aware of how you are influenced by what you see and hear, and to get ideas on how to influence others, here are four nudges... Read More