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According to Pingdom, a leading website monitoring service, WordPress is used by 52% of the most prominent blogs in the world in 2013. The number represents an increase in four percentage points from last year. Read More

No matter what business you're in, a blog can be an effective online marketing tool for your company or brand...if it's done correctly. The trouble is sometimes even the pros fall short of making the most of their company blog. Try these simple tips aimed at improving the quality of your content an Read More

Your brand image is the face of your brand. It is the first thing your target audience sees when first introduced to you. What do you suppose goes through their mind when they see your brand image? Read More

We've passed what Internet marketing writer Peter Da Vanzo calls the hype cycle of social media in which people got excited with the medium simply because it was new. Sites like Facebook and Twitter are part of our daily lives now, but increasingly businesses want to know about return on investment Read More

There's nothing quite like a real life experience to drive home the reality that local search marketing is the way consumers shop for services and products they need or can access locally. Read More

Struggling to convert leads into customers? Here are 10 strategies that will help increase your lead conversion for your small business. Read More

You’ve been reading and learning about how best to create engagement on your social media sites. You have a great style of post that is creating great engagement. You think you’ve hit the jackpot. Now you’re using this style post more frequently. But then engagement drops off. Read More

Starting this month, Google will hold special marketing webinars Tuesdays through Thursdays beginning at 10 a.m. Pacific/1 p.m. Eastern. You'll hear topics like driving direct response with video, Google shopping 101, driving deeper engagement with your app users and more. These Webinars are free a Read More

It may sound obvious, but what Erica Mueller is really talking about here is networking to connect not just because of what you think others can do for you. Are you connecting with others because you are genuinely inspired by them? Or do you cynically see them as just another opportunity, another p Read More

The stats say that coming up with original content on a regular basis is an online marketer's greatest challenge. This article outlines 7 ways to scope out and create original content. Read More