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A very small part of building an online business (and in fact a business in general) is putting up a Website or opening a shop or hanging a sign out front. You must also build a community if you want your business to survive. As Annie Pilon, owner and operator of website Wattlebird, notes, it's als Read More

Optimizing your latest blog post is great, but when a reader arrives, they need to like what they see and stay a while. That's the power of a great blog post opening, says Belinda Weaver of Copywrite Matters. In this post at ProBlogger, Belinda gives a look at how cool openings like the one to "The Read More

President and CEO of Rank Smart Search Marketing Ben Pfeiffer ponders the question whether it will ever be possible to recover from search downgrades that happened as a result of the Google Penguin algorithm update. The update was apparently meant, in part, to penalize Websites engaging in what Go Read More

We all know about Facebook, Twitter, LinkedIn and Google+. But what about the tools Chris Brogan calls outliers. Vine, Instagram and maybe some others you can think of. These apps may seem silly at first, but Brogan insists they can actually be pretty valuable. They are a way to be a bit more human Read More

Here are 3 ways to get your freelance web developer excited about your project so that you have the best experience possible. Read More

Marketers know that creating community is what brings your customers back. Creating community is what keeps your customers interested and it gets your customers to share.

A happy customer that feels part of the community experience at your store, restaurant, office or event is more apt to share Read More

Here is a guide I wrote on how to drive traffic to your blog through content suggestion engines. It works quite well if you have quality content. Read More

Mobile "showrooming" is on the rise. But the better marketing strategy is not to battle it (you won't win this one anyway). Embrace it! Like Best Buy which announced that it would match the prices of 19 major online competitors, including Apple, Amazon, and Buy.com. Read More

An Internet Marketing Case Study that shows the power of one blog comment and what it can do to help build traffic to your blog in less than a day. Read More

As an entrepreneur, your personal integrity is critical for getting and keeping the support of investors and team members, and your company’s integrity is critical for getting and keeping customers and vendors. But in a practical sense, what does that really mean? Read More