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In business, there are no guarantees. There is simply no way to eliminate all the risks associated with starting a small business -- but you can improve your chances of success with good planning, preparation, and insight. Start by evaluating your strengths and weaknesses as a potential owner and manager of a small business. Carefully consider eac Read More

Here is a discussion along with excellent tips on how to develop email subject lines that help you stay out of the spam filter. Read More

This blog post discusses how to turn satisfied customers into true fans using social media tools, customer service above and beyond, and consistency, among other things... Read More

Here's an update on the story of the cereal maker we blogged about the other day. You'll recall that this particular company, now identified as Kellogg's and its Cocoa Krispies cereal, was being questioned for a marketing claim it used in big letters across the front of its box saying the cereal “Now helps support your child's IMMUNITY.” Read More

Believe it or not, it takes a long time to become an overnite success! Once you have chosen your particular home based business, the two most important things to remember are to stay focused and not to get discouraged. Read More

Deborah Shane, of Train with Shane, shared these tips in a conversation with me recently. They work. If you're considering entering the social media pool, try them. Read More

International selling is harder than selling to clients in your own country. Here are 12 reasons why international salespeople have a more difficult task selling to different cultures. Read More