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If your businesses has seen a return – as in, you figured out a way to convert online relationships into actual business – kudos! Seriously, that is awesome! But if you haven’t seen a return, it’s time to regroup.
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Social media and email marketing are two powerful business tools and if you bring them together you could greatly improve your marketing response. Read More

We discuss the merits of Twitter's new Vine App, and its implications for businesses using social media. Read More

Social media has become a valuable tool for businesses and entrepreneurs alike, as they promote interaction and networking on a regular basis. At the same time, they can lead to spending hours per day doing nothing but scouring the web aimlessly. Read More

In my work with entrepreneurs, especially small business owners in my country Nigeria, one re-occurring theme is their approach towards marketing. Each time I’m in a consulting or strategy session with a client and I ask the question; “how do you get clients?” Read More