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Small business owners know the value of fostering a relationship with clients. However conversational roadblocks and objections can challenge those very important relationships. You know your product and the value it will bring to your client but... Read More

There is something extremely critical about receiving feedback that all business owners and entrepreneurs must understand.  As small business owners, we look at the tools that are available to help us gauge whether we’re on the right track or not.   And because there’s so much information that’s bo Read More

Human knowledge is finite

i.e. you don’t know everything about anything; and you know practically nothing about almost everything.(Read that again, and you’ll see that it does make sense!)

It is important to distinguish things that look similar but are not the same.

For example, it is imp Read More

I interviewed Alex Schregardus of Xyndi Ltd about his new app visitorM - his start-up experience and idea behind setting up the app and which market sectors it is ideal for Read More

Viral marketing and word-of-mouth are not enough these days to make your product and brand visible in the relentless onslaught of new promotional media out there today. Innovation in marketing is perhaps more important than product innovation. Yet in the business plans I see, the marketing content Read More

Everyone knows that a huge aspect of Apple’s success is their remarkable store strategy, complete with the ‘Genius Bar’. These stores have, from the very beginning, exemplified a new standard for an in-store customer experience. Read More

One of the biggest mysteries in business is how some companies edge out their very-similar competitors. If they have the same product, what differentiates one from the other? Read More

In a down economy, all business owners are looking to tighten their belt a little. However, by replacing skilled staff or cutting services, you punish your customers and, ironically, may actually drive away business, leaving your company even further in the red. Read More

With the improvements in internet access and broadband speed, video production is getting ever more popular in the business world. Read More

For those of us who hate entrepreneurial networking more than Brussels sprouts, here are 3 ways to change your mindset and start loving it. Read More