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A lot is written about building customer profiles of those who you want as customers. This of course is an essential part of small business marketing. But what about the other side – those customers that you do not want as customers. Two blog posts recently have been written about this dilemma and give great insights into this problem as they shared their experiences.
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Our recent business blogging "think-tank" was held, of all places, at a local bowling alley! Amidst the backdrop of rolling balls and flying pins, Guinness was on tap and the biz-blogging ideas were arising fast and furiously. All of the tips, advice and principles we discussed on the art of business blogging right here... Read More

Do we really need to be told to remember to listen when we engage with people face to face at a networking function? How often do we have to practice our 7 second elevator pitch? Is this what networking is really all about? Read More

Paul Chaney had a rewarding job with a young and growing company, but in the end he needed to follow his heart. This move has led him to focus on his passion for small business and for speaking in an effort to inspire others and help small businesses grow. But it has also led him to leave the security of full-time employment to become a small business person himself. Sometimes the best way to mak Read More

Check out this interview and overview of services offered by Zappedy. Co-founder Na'ama Moran explains how Zappedy can help small retailers get their product online within minutes simply by using e-mail. Thanks to the folks over at smallbiztechnology.com for providing this great post and an interesting video interview with Moran who explains more about her innovative company. Read More

Over the past few weeks I've been struck by the amount of arrogance that surrounds us. This arrogance, or - to use a tamer term - confidence, is in the mainstream and used by those with an element of success. Read More

You might not be able to measure your direct ROI, but you can feel these tangible benefits from any social media campaign. Read More

Brands involved in the outdoor industry have been slow to engage in full scale social media plans. A look at how social media is being used in the industry. Read More

Not sure why your business has not given you positive results? Haven't utilized social media yet as a business weapon? Think again. Read More

Marketing content, by design, is meant to appeal to your prospects and clients. Attempting to impress with big words or complicated phrases can drive people away. Read this BRIEF post to learn why. Read More