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10 case studies of social media campaigns. Why they worked, what worked and how it worked. Read More

It's a review of the book "Predictably Irrational", explaining why we as consumers are predictably irrational. And hopefully that explains the failure or success of business marketing. Read More

From article: One of my vacation reads this year was "Famous Last Words" by Jonathan Green. This sometimes funny, frequently poignant compilation of deathbed quotations offers a glimpse at the characters of famous people as revealed by their final words. Whatever words you may utter if your business collapses, the failure can often be traced Read More

If someone says B2B sites can't be compelling and absorbing, show them MillerWelds. It could shame the best consumer site. This site keeps prospects clicking and reading these ways: Read More

How to use twitter, facebook, and other social media to market yourself, your products, and your company or brand. Read More

A great article on why you should outsource some of your work and a little info on how to do it. Read More

For most people on the Web, if Google or Yahoo cannot find something, it doesn't exist. That has been one of the biggest drawbacks to creating a Website or application that displays itself as a Flash (SWF) file. Search engines could see the file, but they could not see what was in it. Until now. Adobe has come up with a way for the search engin Read More

What performance metrics do you want to monitor for your business unit on a continuous basis that are the most important and are very volatile for the achievement of operational and sales success? Also ask yourself what kind of precise micromanagement report you want, to whom should this report go to, and when and how often should this report be v Read More

Another food franchise that was doomed from the beginning... Read More

There's no sure way for would-be franchisees to gauge their likely success with a potential franchise. But like bettors at a racetrack, they do have a tip sheet they can use for guidance. It's the Small Business Administration's annual compilation of performance data on thousands of franchisee loans it has guaranteed. Read More