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In the 2008 American Express OPEN Spring Monitor, they found a sharp contrast between business owners over sixty and the small business population at large as they manage their way through the current economic uncertainty. Entrepreneurs over sixty are taking actions that show they learned from their past experiences with inflation. Although the Read More

One of the best ways to increase your income is not to market for more work (ie, new clients), but to get it from existing clients. This is an often overlooked marketing method and missing it is like throwing money out the window. Following is a 3-step plan designed to get more work from your existing client base. Read More

Pass this around your overly aggressive reps. Read More

If you'd like to see the “spelling police” panic in the streets, weeping and gnashing their teeth, horrified and distraught beyond belief, then this article is going to make you smile from ear to ear. Read More

From the page: "If you were to start a new marketing campaign with the objective of educating small business owners, executives, and managers on the benefits of your product, whatever it is, will most of them turn deaf ears to a blog marketing medium just because it's a blog?" Read More

To err is human. But to persevere is a feat that often separates the successful from the mediocre. In business—as in sports, politics, and the arts—many of the greatest and most influential leaders share a history of failure. Automaker Henry Ford and animator Walt Disney both stumbled badly with early business ventures. Early in his career wit Read More

Overview of Internet Marketing growth strategies for companies already using search engine optimization or search engine marketing campaigns. Read More

Productivity guru David Allen provides a different view on self management. Read More

Many X'ers are not thrilled with corporate life. They tend not to trust institutions in general and deeply resent the Boomers' confident assumptions that they will be motivated by the same things that Boomers have long cared about. Many plan to leave corporate life "soon" — to start entrepreneurial ventures or work for smaller companies. W Read More

This industrial company's business buyers keep asking for more videos. Do they feature Angelina Jolie? No. The star is solder paste. (Go figure.) Buyers are begging to see more videos (aka ads). Read More