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The heart of every search engine optimization strategy are keywords and keyphrases. This article does a great job with the hows, wheres and whys of integrating keywords and keyphrases into your marketing mix. Read More

New CAN-SPAM rules from the FTC regarding email marketing: 1) An e-mail recipient cannot be required to pay a fee... 2) The definition of “sender” was modified... 3) A “sender” of commercial e-mail can include an accurately-registered post office box or private mailbox... 4) A definition of the term “person” was added... Read More

This article from Fortune Small Business explores how several small businesses are prepared to thrive - even if recession strikes. Read More

One question that often comes up when evaluating the performance of an e-mail newsletter program is, “How do I keep my newsletters fresh and interesting?” Unique content is the best way to ensure your subscribers will want to read your newsletter, and one way to do this is to include links to online polls or surveys. Read More

Only hold a press conference if it is vital to getting your message across. And if you go down that path, get it right! Read More

Good PR can be an entrepreneurs best friend. Read More

In this article I'd like to talk about your overall strategy you should have to gain repeat visitors to your site. It's one thing to get them there, but if you lose them — your efforts may have been worked hard on, but the long term results are minimal at best. Read More

According to Opinion Research, what annoys employees more than anything else is poor communication. And unhappy employees can do more damage to your business than you might imagine. Read More

Sometimes it's little, simple steps that can quickly get your workplace on the path to being green. Read More

Want to know the secret to email follow up? TWO WORDS: Subject line. Because that's the only thing customers see. Because that's the only thing customers have the time to read. Because that's the only thing customers will use to decide whether or not to open it. Because that's the only way you can immediately differentiate yourself in the Read More