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From the Page: "When a Kansas City woman sought advice from The Today Show on supplementing her household income with a part-time job, Today's Money 911 reporter Jean Chatzky topped her recommended work at home list with Virtual Assistant. Who would have thought? Finally, Virtual Assistants are gaining the respect they deserve. " Read More

Senate lawmakers have approved an extra $100 million in funding for federal lending and assistance programs for small businesses. The funds, which would boost the Bush Administration's proposed budget for the Small Business Administration for 2009, provide additional resources for the agency's lending and oversight efforts, along with business d Read More

The acronym LOHAS (Lifestyles of Health and Sustainability) may not roll off the tongue, but it sure represents plenty of American influence. Conservatively estimated by the LOHAS Web site, the LOHAS market involves 41 million people, or 19 percent of U.S. adults, and $209 billion for goods and services focused on health, the environment, social j Read More

From the Page: "One of the things that I've been recommending to my marketing clients, and one of the things that I did for Marketing Ninja today, is to have a brainstorming session where you determine what you're going to write about and what you're going to say to your readers in the long run." Read More

Ways to get around not having adequate funds to develop the best product possible. Read More

With apologies to Philip Kotler, whose four Ps—product, price, place, and promotion—have been integral to any successful product or service marketing effort of the past 50 years, today's successful marketing hinges on five new Ps. Whereas the Ps we studied in college are all from the provider's point of view, these new Ps focus with laser-like c Read More

For small businesses that can't afford a lot of marketing, the blogosphere offers a cheaper alternative. Businesses of all types and sizes are focusing on the power of bloggers as opinion shapers. But harnessing that power is particularly important for small-business owners who don't have the money to create name recognition with big marketing c Read More

Marketing executive and author Lewis Green wanted to re-establish his company after moving across the country to Connecticut. With no professional network to tap, he figured the best way to promote his marketing and consulting business would be a blog. On his first attempt, he generated little traffic and few business leads. (registration re Read More

This brief completes the review of Landing Pages submitted by online businesses for live optimization analysis. Here's bizSugar link to part one: http://www.bizsugar.com/OnlineMarketing/Optimizing_Your_Landing_Pages_-_Part_One/ The reviews identified areas where applying key concepts of Landing Page Optimization to both B2B and B2C product, Read More

Why taking the attitude of serving people will help you make more sales Read More