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Anita Campbell has compiled yet another useful and timely guide to help business owners. This original blog post turned into a compilation PDF you can download. Very cool. Read More

There is one form of advertising that has always worked, and will continue to work, and has nearly a guaranteed positive ROI. It's the most trusted form of advertising out there, has no shelf life, and will always be well received by your market — so what is it? Word Of Mouth! Read More

8 Powerful, high-impact, and highly effective Techniques to keep in mind when running your own Email Marketing campaign. Read More

We're always trying new things so we always have new areas to grow, but never do we sit down and say “let's agree to take a big, pre-determined sum of money based on the results of last year's giant lump of money and spend it on random marketing stuff and hope that it returns a profit.” Read More

Seth Godin talks about using a different pricing strategy in your marketing plan. Read More

Now more than ever you have to focus, improve, and possibly even change what you do to attain, retain and maintain customers. Consider the following ten-steps to make your business recession proof. Read More

What the heck, the phone's not ringing like it was this time last year, something must be up. In good times it's easy to get lazy and one of the first things to go is that genuine, I really appreciate your business and want to see how I can make your life better, approach to serving customers... Read More

Urging employees to simply rethink their jobs was enough to drop absenteeism by 60% and turnover by 75%, according to a new University of Alberta study. A 'Spirit at Work' intervention program, designed to engage employees and give a sense of purpose, significantly boosted morale and job retention for a group of long-term health-care workers Read More

Saturation mail is a way to reach all the households in a given area at a low postage rate. In its whitepaper, Saturation Mail: A “Best Kept Secret” No More, Melissa DATA's experts explain the benefits of saturation mailings, including lowering your cost per lead by 70 percent, mailing to a targeted audience in the community, and saving 24 cents o Read More

Being a sales manager is one of the most difficult jobs on the planet. It requires a thorough knowledge of virtually every aspect of the business. And it suffers from a high turnover because the sales manager is ALWAYS the scape-goat when things goes wrong. Given that the job is so difficult, I thought it might be helpful to provide some advi Read More