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Bank loans have been harder to come by, but that doesn't mean companies' need for funding has dried up. To get cash, small and medium-size businesses have increasingly turned to firms that get them money they are owed more quickly. The firms, known as factoring companies, say they are seeing an uptick in the quantity and caliber of businesse Read More

The traditional demographic definition of “youth” is no longer applicable in today's society, and marketers should target consumers based upon their engagement and participation in youth culture rather than on their chronological age. As people worldwide delay the onset of adult responsibilities and stay emotionally and physically younger for l Read More

The economy pretty much stinks right now, doesn't it? But no matter what the economy is doing on any given day, your small business will not survive if you have more money flowing out of it than you do coming in. You must have a cash flow strategy for your business if you plan on staying in business. Here are some tactics to help you keep yo Read More

Some salespeople and managers think they'll keep clients happy by not ruffling their feathers with uncomfortable questions -- but customers can't solve problems they don't acknowledge. Here's how to show clients the bigger picture by asking them the right kind of probing questions, leading them to a happy new year of booming business. Read More

Should small/local businesses bother with social media? Or is local search where it's at — targeting potential customers in their own cities and towns? The good news is that small business owners don't have to choose one or the other. Listed below are eight sites at the intersection of social media and local search. Read More

While thinking about the long-term plan for my computer consulting business, I'm constantly struggling between two scenarios: continuing to run my business part-time indefinitely along side my “regular” job working for someone else, or making it my full time gig. Read More

Through SEO process, a website is optimised for getting good ranks in most of the search engines, which ultimately boosts up the sales of the site. Search Engine Optimisation can be divided into On page SEO techniques and Off page SEO techniques. On page techniques are used directly on the main site. Read More

Ryan Anderson recently did something remarkable. He wrote a post, but it wasn't just any post to me. He wrote a post a few days after sending me a check for $60, money that was never meant to be paid back. Since the check was unexpected and unnecessary, I donated it in his name to the Arthritis Foundation where it will do the most good. Read More

There are two things these outbound marketing programs have in common. First, they all cost of a lot of money. Second, they are all becoming less and less effective over time as people like you get better at better at blocking out these traditional forms of interruption and you turn to search engines, bloggers, and peers on social media sites to m Read More

Search is complicated, but it's still search. No matter how things change, a marketer's goal is still to maximize search coverage. As SERP listings and functionality changes, there are still two types of listings that have weathered the storm and are still attainable for marketers: traditional organic listings and paid search listings. Read More