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As a small business owner you may not always have the money to invest in the tools you really need. That's ok. You might actually be surprised to learn how just how many great low cost and even free tools there are to help you improve your online marketing. In this workshop, Matt McGee of Small Business Search Marketing walks attendees throug Read More

If you want your blog to become more than a hobby, you'll need to take steps to improve your blog from at least five different perspectives. Here are thoughts on how you should consider your goal, your design, your content, how you promote it, and the business aspects of your blog. Read More

September 29, 2008 was quite an eye opening day and we can all admit to being anxious for what will become of the "greatest country the world." When CNN commentators are saying that we are entering a time of economic turmoil worse than that of the Great Depression, even I am starting to second guess the ways of America. It is our duty to each Read More

Creativity does not have to cost much — it can take the place of big expenditures. In fact, creativity can be a powerful asset if you learn to use it and not hold back. Case in point: recently I attended the Small Business Marketing Unleashed Conference. As is typical at such conferences, each attendee received a bag with promotional materials Read More

This might come as a shock to some folks, but bigger isn't always better. A shock, to be sure. But pick yourself off the floor and listen. Big payrolls don't guarantee success any more than adding cheese to a recipe guarantees an instant gastronomic delight. Sometimes it works, and sometimes it doesn't. Read More

Cubric ponders why some companies automatically renew services and then don't listen to what the customer is really saying about their services. Read More

The best news about this whole trust business is that you can charge a premium for trust. Trust can be a fantastic investment into your business. Read More

Best customer experiences are not about the product or the service alone, but about the attitude with which those services were rendered or product delivered. Read More

Once you have established contact, submitted a proposal and a quote for a possible project, how do you follow up to ensure that you close the deal? Also, how much time should you allow between sending the proposal and following up regarding progress on the deal? Read More

There's little room for error when it comes to pricing your business' products or services. If you set prices too high, you risk scaring off new customers, but if you set them too low you may not make enough money to survive the long haul. The key is to strike the right balance between being competitive and being profitable, and that means do Read More