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Naturally, you want to make sure you’re getting a good return on investment for your public relations efforts. It can be a challenge to know if one press release actually resulted in sales, so you have to be strategic about what you measure to get to that ROI. Here’s how. Read More

Learn why big companies are recognized for qualities such as empowerment, innovation, quality of life, and monetary incentives for their employees. Read More

Some of you know – perhaps more than I’d imagine, that I am a writer. I have been one since 1977 when I had my first short story published in “The Highway Bookshop Press” a small 36 pages newsletter way up north in Cobalt, Ontario. Made me smile. Saw my name in print. Made me not a single penny, bu Read More

Brand storytelling can greatly enhance interest and engagement in you and your business. It has emerged from the explosion of content marketing, brand journalism and article writing that has taken a prominent role in today’s marketing mix. Read More

Picture this. The great post you bookmarked a few days ago has been replaced by a 404 error message.

Sounds familiar? Well, that’s because the 404 error page (“Sorry, the page you requested cannot be found”) is a very common occurrence. It pops up on a visitor’s screen every time they input a ba Read More

Today, I read an article about Yahoo and Google being interested in purchasing Flipboard. Before that, I had learnt that Re/code had been acquired by Vox Media. Oh, and did you know that Facebook has recently launched Instant Articles, a new product that allows publishers to create interactive arti Read More

If you have any kind of a visual product or service, you could benefit from being on Instagram. Here are some great tips you may not know about using it. Read More

How emotions and bias can influence buying behavior with marketing tips for businesses to leverage and convert more customers...

This infographic explains common biases that influence consumers’ purchasing decisions, including the status quo bias, the loss aversion bias, and the ingroup bias. It Read More

Toxic employees can cause many different problems around the workplace, and it can quickly spread. Dealing with the toxic employee immediately is essential. Read More

Employee education is one aspect of employee benefits that has been widely overlooked in the business world. Is it for your company? Read More