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When Clinique worked with PureWow on sponsored content, they created something that is highly visual, easily consumable, built for sharing, and educational Read More

"Have you ever been denied for business financing? If so, you’re not alone. More than50% of small business owners who apply for financing get nothing. Personal and business credit scores are the primary cause for denial."

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One of the biggest challenges for women CEOs is that we expect to be recognized based on our merits – the work we do, the results we get. But oftentimes, that’s not enough. If women are to be perceived as leaders, we need to quit apologizing and start swaggering! Read More

I love trying out new products because you just never know when you’ll run into something that’s a real time-saver. That is why I snatched up the Bounce Dryer Bar when I saw the $1.00 off coupon in my local paper. - See more at: http://diymarketers.com/how-to-use-feedback-as-a-brand-builder/#sthas Read More

How to increase the number of subscribers to your newsletter?

What topics and methods of communication should you keep in mind for your email marketing strategy?

How to manage a successful mailing list?

Here are some suggestions. Read More

The virtues of productivity tools such as Evernote and Dropbox and practice management software like Rocket Matter are extolled widely. Here are a few that are not as well known but can be useful for ramping up productivity at the office, home, or on the road. Read More

Customers and employees are still underserved and underappreciated.
Some would say, in business, social media lost its way.
Others would argue social media failed to live up to the hype.
There are unfortunately still many examples of businesses not getting it, viewing or outsourcing it as a mere Read More

2013 was the year when people started taking content marketing seriously. The momentum grew in 2014 and thousands of corporations, small businesses and startups invested heavily in content creation. 2015 will see this trend grow even further. Thousands of new blogs and millions of new blog posts wi Read More

The economy is in growth mode, hiring is on the rise, and consumer spending is up — it seems small business owners have a lot to look forward to in 2015. “Most of the business owners that I talk to … they’re looking for 2015 to be a good year,” says Gene Marks, best-selling author and columnist fo Read More

Offline vs. Online marketing. is one necessarily better than the other? Which one provides better return on investment to small business owners? Read More