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Case in point: At an automotive conference, I talked to a dealer who had deleted his dealership’s Facebook and Twitter accounts on the advice of his SEO provider. He said they told him it wasn’t good for him to have an open forum where customers could say whatever they wanted about his business. I Read More

Ecommerce is the new buzzword and startups are the latest fad. However, the exponential success of many new ecommerce sites are just the tip if the ice. There are many more that fail even to repay the capital, talk less of being beneficial. So what are the reasons that some ecommerce sites make it Read More

In 2015, The Fader reported huge news for Spotify. Out of its 75 million monthly users, 20 million are paying customers. A 26.6% conversion rate is staggering on freemium products. As Jason Cohen says: “A really good conversion rate for free-to-paid is 4%, like Dropbox. Awesome for them, but normal Read More

Evielyn lays out how to create SMART systems so you can scale your business in this episode. She says that bad systems and habits are only amplified by technology. That’s why technology is not necessarily the answer to ‘getting more organised’ or ‘growing your business’ or ‘getting things right. Read More

“Why should content marketing be a major player in your marketing?” A primary goal for your content is to convert. One method to accomplish this is to use emotions to sell. Read More

Everyone understands that implementing video is an absolute necessity these days if you want to be a successful brand. People see other brands growing and engaging their audience with video, and they want to reap those same rewards and benefits. Often times, though, brands enter the game without a Read More

If you are thinking about starting a blog, do it! Blogging is an amazing way to meet new people, share your stories, and make your mark on the world. The ‘blogosphere’ is full of awesome, passionate people, and your life will be improved by getting to know them. Of course, if you start a blog you’l Read More

It’s important to learn how consumers use their time while online, the sites they frequent, who do they listen to before making purchases online, and who they know. There are steps that can be taken to find out this information and more. These are seven steps to help a business reach their desired Read More

Two weeks ago I had a brainstorm with my team to think of how to improve productivity; the 4 ideas we came up with increased my output by 375% and ensured that I no longer resort to 70 hour work weeks. Obviously, this was just too good to keep to the Process Street team alone, so stick around if yo Read More

I have used dozens of process management applications—from Asana and Basecamp to Trello and beyond. But the best business process management software application in my experience is Process Street.
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