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It sucks when you create a process and no one uses it. Here's how to create, track and optimize processes people want to use. Read More

Oh, the battle between email marketing and social media.

We want to communicate with our readers through email, because email is boss. We reach readers directly. The timing isn’t as random. And oh, there’s that little fact that email marketing can have up to a 3,800% ROI.
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If you happened to be on OkCupid sometime in the past ten years (poor, familiar souls), you were likely to have come across a good-looking person with a frighteningly mediocre profile. Halfway down the page, right after they expressed their passion for basic needs (food, sleep), there it’d be, the Read More

Churn is the enemy. Churn is the sickness that will kill your SaaS company. Redpoint VC Tomasz Tunguz showed us just how damaging churn is to the MRR of SaaS companies and how an adjustment of just 5% can make a massive impact. Churn is the rate your customers are cancelling their subscriptions to Read More

Here's the exact steps I took when one of our most highly trafficked blog posts fell down the rankings, and how I boosted its pageviews by 468%. How severely pageviews can drop from falling just a few ranks is crazy! Read More

Marketers use a variety of metrics to collate, crunch, and calculate how their content performs in social media. Metrics such as shares, retweets, and views are often the easiest and most obvious to gather, but they may be the most deceptive and unreliable when evaluating whether your content is ge Read More

Cola has announced the public launch of its Cola Messenger app on iOS. The app looks to eliminate the need for users to bounce between apps while chatting with friends by allowing them to send interactive ‘Cola Bubbles’ in the chat window.

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Kim Roach offers more than 327 business websites you ca use to build targeted traffic for your online business. We're thankful that the BizSugar community was included as well as our sister sites Small Business Trends and Tweak Your Biz. (Thanks, Kim!) And how can this list of sites help you build Read More

There are a variety of ways that marketers can influence online consumers into purchasing a specific product from a specific business, and social proof is one of the most effective. Social proof has become an important part of the purchase decision-making process for many shoppers, whether they’re Read More

If you're planning to equip your business with multilingual customer support, here are some pointers that you need to consider. Read More