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As a logical and data-driven business advisor, I have long focused on facts, technology, and quantifiable pain in guiding entrepreneurs. Yet, these days, I am seeing overwhelming evidence that customer buying decisions, especially with consumers, are often based on emotional and psychological facto Read More

Coming up with an effective strategy for improving customer experiences should be your top priority. Here are a few tips to help you get started. Read More

An editorial guideline is a must-have if you work with multiple writers to scale your customer acquisition needs; it should be in your list of content creation hacks. Read More

In this detailed Semrush tutorial and gide, I will explain how to use Semrush for SEO. I will explain how every feature helps, and share my experiences & tips. Read More

What? Doesn't everyone hate popups? Not when Add to Cart Popup plugins make the shopping experience so much easier - find out.  Read More

The days of “if we build it, they will come” are gone. Great marketing is required to generate revenue and grow every business, especially new businesses which have no brand recognition nor loyal customer base. Yet, as a business consultant, I still find many of you business leaders relying primari Read More

How do you know when you have the best blog post among the uncountable articles out there on the internet? Or, better yet, what does the success of a blog mean to you? For most bloggers, success means crafting an engaging post that captivates and draws the reader in. On a broader level, the success Read More

Being visible online is one of the most important things that you can do when it comes to advertising your business. The large majority of people are online these days in one capacity or another, and that’s why it’s an important place to target. In this article, we’re going to be taking a look at s Read More

There are a few different ways to verify potential buyers, and each has its own benefits. So, how can you go about verifying your buyers? Read on. Read More

Here are common mistakes that could hinder a successful digital marketing campaign and how to avoid them. Read More