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If you’re not convinced community management is essential, consider this… 50% of customers say they would discontinue doing business with a company that does not respond to a negative social media post. Read More

The structural and behavioral changes brought about by COVID-19 means marketing has never been more important than today. Read More

Should you send HTML or plain text emails to your subscribers? The right answer depends on you and your business. Don't choose one based on what's right for someone else's email list. We're breaking down everything you need to know in this article. Read More

The time finally came when I had to find a new theme for my blogs. It always seems to happen doesn't it? You find a perfectly good theme and then it breaks and you have to start all over again. Remember with Thesis was a big deal? Well now I'm settling for Astra. Find out why. Read More

Slowly but surely, the impact of the COVID-19 pandemic response on American small businesses is weakening.

According to the latest results of the US Census Bureau Small Business Pulse Survey, fewer businesses than ever are reporting that the pandemic creates a very negative effect on their compa Read More

We’re all looking for better technology solutions that help us run our business. And we’d prefer if we only had a single app that handled all the things we need to get through the day.

A miracle piece of technology like that may come around some day but the new Zoho Workplace comes awfully close Read More

Web accessibility is of the utmost importance nowadays. People with disabilities can’t properly engage with an inaccessible website. Their user experience is poor and their bounce rate is high. And free web accessibility plugins don’t provide an adequate solution.

You can avoid all of these by i Read More

Running the day-to-day operations for your organization is challenging enough but ensuring its continuity is even a bigger challenge. There isn’t anything more disastrous than downtime because it translates into a loss of revenues, customers, and reputation. It becomes crucial to have a comprehensi Read More

One of the reasons that now is the time to be an entrepreneur is the explosion of startup assistance organizations, usually called incubators or accelerators. According to the International Business Innovation Association (InBIA ), there are over 2,200 of these locations worldwide, and new online v Read More

Want to know how to improve customer experience? Learn how to do so with customer experience measurement and Process Street's nifty BPM software! Read More