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Kindness can pay! Learn how incorporating kindness into your small business marketing plan can get your company more exposure and profit. Read More

In all cases the tone and resources must be focused on capturing today’s customers, who are looking for engagement and connection rather than the traditional loudest noise. Z.E.R.O. marketing is not zero marketing. Read More

Content is not enough!!! The latest blog explains why content on its know is definitely not king. Find out the 8 key elements of a perfect blog post that actually gets results.
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You've heard of Aesop's fable of the tortoise and the hare.  The hare was faster but cockier and the tortoise won because, as the moral of the story pointed out, slow and steady wins the race.  Slow and steady.  Really?  Slow and steady wins the race?!  I don't know what Olympic 100 meter dash Aeso Read More

What you see here are a few women on a side street corner and some bags on the ground.   You would assume there's nothing of mere importance happening.  Just a few Angelinos going about their day.  Maybe they're carrying on conversation, maybe they ran into each other and it's been a while.  Or may Read More

You're standing at the edge of the make-shift start line.  The sun is beaming down on you, but it isn't uncomfortably hot.  There's a nice gust of wind providing a gentle breeze to accompany the sun.  And you're feeling confident.  You're ready for this race.  You're excited, even.  But this isn't Read More

  What makes someone an "expert"? How much they know, how much schooling they've had? How much experience they have underneath their belt? Is it the amount of years they've put in? Is it that they know everyone and everything in their industry and field? Or... ...are they reliable, open-minded, fle Read More

For the local businesses in the Los Angeles area that are looking at making some big changes in 20-14, here are some important events that have been compiled that should be of interested for the month of January. You'll find a lot of free events for those working on a shoestring budget but still w Read More

A woman gets on the bus carrying two reusable cloth bags; one bag is filled with chocolate candy bars, the other is filled with holiday cards.  Once on board, she pays her fare then begins to ask every person riding the bus would they like to purchase a holiday card or a chocolate candy bar… Read More

Happy New Year's in November!  No, this isn't a federally recognized holiday in which we all get the day -- well, as if most of us take any days off.  New Year's In November is a concept I started a couple years back to figure out a success route to the New Year's resolutions we… Read More