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Researching small business owners highlighted a consistent problem with social media - finding enough time in the day.

This article provides tangible advice to help small businesses implement social media marketing into their everyday working schedules. Read More

Simply being on social media isn't enough. You've got to have a plan for how you'll use it to brand your business. Read More

Although social media is mainly used for gaining popularity and widening audiences, it is also major important for sales. The following infographic describes in detail how companies use social media to increase sales, which networks are more popular and why. Read More

HootSuite has released a new feature for desktop called HootSuite Syndicator that allows you to subscribe to RSS feeds and selectively share and save great content. Read about the details. Read More

A lot of people in the direct marketing industry take these strategies for granted, but not everyone knows the 4 important keys to unlocking greater profitability in your business, so I made this handy reference! Read More

Having a person’s email address doesn’t make them a lead for your business.

What is a lead? A lead is a person who has indicated interest in your company’s product or service. Online, a lead is traditionally defined as a person that completes a landing page. A landing page is a webpage with a fo Read More